Digital Marketing Manager
This full time position works under the direct supervision of the VP of Communications of Visit Anchorage to develop, execute, and manage in-state strategic marketing plans, programs, and initiatives including production, development, and branding in all platforms. Maintenance of the anchorage.net event calendar, job postings and answer traveler questions posed via Visit Anchorage online forms, email, social media, and other travel-related forums.
Responsibilities
Research technology, including database marketing to promote Anchorage to Alaska residents.
Collaborate in the production of creative content for in-state ad campaigns.
Maintain the brand’s voice and guide visitor engagement through external communications with leisure audiences while responding to inquiries from local residents and potential visitors coming in via anchorage.net
Develop annual advertising campaigns statewide including creative input, image, brand, tracking, ROI, and conversion rates
Research advertising placements & execute cost-effective media buys
Monitor and measure performance of marketing program and projects
Work with IT dept to enhance Simpleview database capabilities to find new ways to optimize Web integration to create efficiency and improve customer service
Required Education/Experience/Skills
- 4-year college degree in marketing, public relations, journalism, communications, or website management (or equivalent combination of education & experience)
- At least 3 years of relevant tourism, public relations, journalism, or digital marketing experience
- Proven experience with vendor management, public relations writing and editing in AP style
Applications will be reviewed on a rolling basis, with first review of interested applicants expected in mid May. To apply, please submit a cover letter and resume to nanderson@anchorage.net
Job Type: Full-time
Pay: $55,000.00 - $65,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person