Manager, Marketing Effectiveness
Ferrara Candy Company, Inc. —Chicago, IL
Leverage these tools to provide real-time analytics and recommendations, driving data-driven decisions and optimizing campaign effectiveness across digital and…
Estimated: $95.6K - $121K a year
Aircraft Mechanic
Envoy Air —Chicago, IL
Certifies for quality of own workmanship, including signing mechanical flight releases for all work done on field work. $58,240 - $65,000 a year - Full-time.
$58,240 - $65,000 a year
Category Manager
Inland Residential Real Estate Services, LLC —Oak Brook, IL
Evaluate incoming proposals, including pricing and contract terms and provide in-depth analysis for assigned projects. Category management: 5 years (Required).
$100,000 - $125,000 a year
Quick Apply
Manager, Operational Risk
The Federal Home Loan Bank of Chicago —Chicago, IL
Lead the execution the Banks Operational Risk programs oversight including the Operational Risk Management Framework (ORMF) which comprises the identification,…
Estimated: $125K - $159K a year
4d
Restoration Manager
Servpro —Broadview, IL
This front-line management position leads their team to operational excellence. Ability to work with/around cleaning agents.
Estimated: $48.5K - $61.4K a year
Quick Apply
12d
Enterprise Partner Manager, Grocery & Retail
Uber —Chicago, IL
You will be building business models, performing analysis with local/central operations teams s to understand trends, provide actionable insights, and track…
$99,000 a year
3h
General Manager Electrical Construction
Confidential —La Grange Park, IL
Bachelor’s degree in electrical engineering, Construction Management, Business Administration, or a related field. An advanced degree is a plus.
Estimated: $148K - $187K a year
Quick Apply
Distributor Sales Manager (Industrial Air Compressors)
Doosan Bobcat NA US —Chicago, IL
Valid driver’s license with clean Department of Motor Vehicle driving record. Ability to analyze, diagnose and prescribe technical solutions for compressed air…
$99,942 - $137,420 a year
HVAC Operations General Manager
Confidential —Chicago, IL
Maintain operational statistics to include calls, daily sales, technician tracking, vehicle maintenance, etc. Establish, maintain, and monitor internal controls…
From $100,000 a year
Quick Apply
13d
APQP Manager
Apollo Plastics Corporation (www.spcmfg.com) —Chicago, IL
The APQP Manager contributes to the creation and implementation of best practice quality vision, strategy, policies, process and procedures to aid and improve…
$80,000 - $100,000 a year
Quick Apply
Senior Engagement Manager, Management Consulting
Hatch —Chicago, IL
Assist with the project risk evaluations and management processes, including start up planning activities, holding workshops, assessments, and developing…
Estimated: $173K - $219K a year
Executive Assistant II
Cook County Offices Under the President —Chicago, IL
Screens calls and visitors, answers questions in writing or verbally, and handles routine matters pertaining to the administration of the agency.
$86,700 - $95,700 a year
Quick Apply
3d
Retail Store Manager
Cresco Labs, LLC —Chicago, IL
Serve as point of contact for state regulators and local authorities, overseeing any inspections or audits. Experience in a dynamic role that combines problem…
$80,000 - $100,000 a year
Quick Apply
5d
Commercial Office Property Manager
R2 Companies —Chicago, IL
Work with the accounting department to develop and deliver monthly management reports. This is a key operational role in and will work with all aspects of our…
$70,000 - $125,000 a year
Quick Apply
Education Manager
Henry Booth House —Chicago, IL
This schedule will include topics such as curriculum implementation, staff supervision techniques, and effective communication strategies to enhance their…
From $59,000 a year
Quick Apply
Revenue Transaction Manager
Four Seasons Heating And Air Conditioning Inc —Bedford Park, IL
Support operations by answering accounting and financial questions and providing analyses by researching and interpreting data.
$65,000 - $75,000 a year
Quick Apply
Human Resources Manager
Henry Booth House —Chicago, IL
Bachelor's degree in Human Resources Management, Business Administration, or related field. The ideal candidate will have a working HR knowledge of federal and…
$65,000 - $78,000 a year
Quick Apply
In-House Real Estate Project Manager
Direct Property Aid —Chicago, IL
*Project Oversight:* Communicating with on-site project managers to ensure project timelines are met, overseeing the ordering of materials, and managing…
$60,000 - $90,000 a year
Quick Apply
2h
Commercialization Manager
Kraft Heinz Company —Chicago, IL
Supports Operations in providing launch risk assessment allowing for leadership to make strategic financial decisions on future innovation.
Estimated: $72.5K - $91.8K a year
9d
Manager, Operational Excellence
McDonald's Corporation —Chicago, IL
Outstanding written and verbal skills, including demonstrated ability to collaborate with technical team members, technical language, and offer translation…
Estimated: $41.4K - $52.4K a year
Quick Apply
9d

I want to receive the latest job alert for Operational Manager in Chicago, IL

By signing in to your account, you agree to SimplyHired's Terms of Service and consent to our Cookie and Privacy Policy.

Manager, Marketing Effectiveness

Ferrara Candy Company, Inc. - Chicago, IL

Apply Now

Job Details

Estimated: $95.6K - $121K a year

Benefits

Opportunities for advancement

Qualifications

Power BI
7 years
Microsoft Excel
Marketing
Data analysis skills
Marketing mix modeling
Microsoft Office
ROI
Databases
SQL
Presentation skills
Bachelor's degree
Business requirements
Python
Marketing
Time management
Analytics

Full Job Description

For more than 115 years, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is the #1 sugar confectioner in the United States. Ferrara boasts a passionate team of nearly 9,000 employees creating and delivering hundreds of products sold under 20 popular brands like Brach’s®, NERDS®, SweeTARTS®, Laffy Taffy®, and Trolli® to more than 66 million U.S. households annually and popular Dori snacking products under brands such as Dori, Gomets, Pettiz, and Yogurte 100 in Brazil. Additionally, Jelly Belly, known world-wide for its confections, was acquired in November of 2023.

Manager, Marketing Effectiveness

Position Summary

The Marketing Effectiveness Manager at Ferrara is responsible for developing and implementing data-driven strategies to enhance brand growth. This role collaborates cross-functionally and with key media agency partners to define brand objectives, optimize media strategies, and deliver actionable insights through advanced analytical measurement techniques. By establishing a robust measurement framework and fostering data-driven decision-making, the lead directly influences the success of marketing campaigns, ensuring better outcomes, improved media investments, and long-term brand health. This position is a key contributor to Ferrara's Insights and Analytics function, playing a crucial role in shaping the company's marketing initiatives and achieving business goals.

This leader will report to the Director, Consumer Analytics.

Ways You Will Make a Difference:

Lead the development and implementation of comprehensive marketing effectiveness and brand health measurement, encompassing the establishment of processes, guidelines, method/vendor selection for paid, earned, and owned media, as well as the execution of longer-term and annual creative testing plans, ensuring clear ROI understanding and quantified effectiveness of our marketing efforts against business goals.
Utilize advanced analytics and learnings from marketing effectiveness results to drive recommendations, best practices, and universal truths in media strategies. Collaborate closely with the media team to optimize briefing and tactic/partner selection, ensuring alignment with data-driven insights and maximizing the impact of marketing campaigns across various channels.
Develop in-house models and dashboards for measuring marketing effectiveness and brand growth objectives using Power BI. Leverage these tools to provide real-time analytics and recommendations, driving data-driven decisions and optimizing campaign effectiveness across digital and traditional media channels.
Manage external providers and supervise the execution of consumer research, while collaborating cross-functionally with internal teams, including cross-functional leaders, to ensure alignment of marketing effectiveness efforts and recommendations with business needs and objectives.
Stay abreast of media industry trends, emerging methodologies, and tools in marketing effectiveness. Recommend and drive initiatives to adopt new approaches, improve measurement techniques, and foster a culture of innovation and learning within the team, including evaluating new technologies and experimenting with advanced analytics methods.
Lead and coach others, focusing on data, analytics, and media measurement, to drive professional development and elevate performance, while continuously seeking out new platforms and advanced tools to enhance the evaluation of digital and social campaigns.
Define and track the marketing effectiveness budget, while contributing to communication development by embedding content effectiveness learnings and best practices throughout the process, and effectively communicating insights and recommendations to internal teams and senior management.
Up to 10% travel, when necessary

Skills That Will Make You Successful

Demonstrated ability to analyze critical business requirements, identify gaps and potential opportunities to develop innovative methodologies for enhancing effectiveness and return on investment.
Advanced data analysis skills with the ability to present insight-led stories that inspire action. This includes facilitating discussions with marketing leaders to set brand objectives and define KPIs, distilling insights from various data sources and presenting actionable recommendations.
Storytelling skills to synthesize complex data sets into clear, concise, engaging narratives that drive growth for our brands and business.
Proficiency in advising and influencing stakeholders at all levels of the business to achieve strategic objectives.
A self-starter who can achieve results in an intense, fast-paced, virtual team environment, balancing multiple competing priorities on tight deadlines in high-pressure environment.
Critical thinker; fast learner; proactive problem solver.
Demonstrated relationship-building skills.
Creative, detail oriented and highly organized.
Effective time management skills.
Hypothesis driven problem-solving skills.
Passionate about technology and new media

Experiences that will support your success

Bachelor’s degree in Marketing, Analytics, Economics, Business or related.
Years of experience: 7+ years
Experience in marketing effectiveness / analytics in a CPG company, media, research, or digital agency
Experience with media measurement tools (Marketing Mix Modeling, Sales Lift, Digital Attribution, A/B Testing), campaign in-market testing tools (Adv post-testing, Brand Lift), campaign pre-testing research (early-stage communication tests, copy tests), and brand health tracking.
Experience with Omnichannel measurement (brick & mortar + Ecomm)
Experience with partnering and utilizing information from Media Agency partners to build measurement tools.
Experience with nuances across the global media landscape and understanding the differences in US market vs. international measurement
Experience with 1st Party Data and creating in-house measurement tools
Experience with Power BI to create media / business dashboards across databases
Experience in translating business objectives into measurement goals.
Demonstrated expertise partnering with stakeholder to support the achievement of business goals.
Excellent knowledge and understanding of media, digital metrics and the wider digital industry.
Proficiency with Microsoft Office with advanced Excel skills
Python and SQL skills are a plus
Experience managing a direct report

Ferrara’s success in industry-leading innovation has been driven by deep consumer insights, strong retailer co-creation and partnerships, and a dedication to diversity of thought, experience, and people. A privately held company, Ferrara has its global headquarters in Chicago and an operational network of more than 27 locations in North America, Brazil, and China that includes manufacturing, distribution, sales, and R&D facilities. Ferrara is a privately held Ferrero related company. Learn more at www.ferrara.com or www.linkedin.com/company/ferrara-.

EQUAL OPPORTUNITY

We are proud to be an equal opportunity employer. In order to provide equal employment and advancement opportunities to all qualified applicants and employees, employment decisions and opportunities at Ferrara will be based on merit, qualifications, and abilities, without regard to race, color, creed, religion, sex, sexual orientation, gender identity and expression, marital or civil union status, national origin, ancestry, citizenship, age, military or veteran status, disability, handicap, genetic information, pregnancy (childbirth or related medical condition), or on any other basis prohibited by law. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.

Apply Now

Operational Manager jobs in Chicago, IL