At Red Mountain Weight Loss, we're proud to be one of the largest medical weight loss practices in the U.S., specializing in non-surgical techniques. Our success is founded on creativity, teamwork, and forward-thinking strategies that keep us at the forefront of the industry. We're dedicated to cultivating a positive, dynamic work environment that promotes professional growth, innovation, and a data-driven approach. We're on the lookout for a vibrant and imaginative Social Media Specialist to join our expanding marketing team.
As our Social Media Specialist, you'll be in charge of shaping and executing our social media strategy to boost our online presence, drive engagement, and spur growth. You'll collaborate closely with our marketing team to produce captivating content that connects with our audience and supports our brand goals. We're big on content strategy and video creation, so we're committed to delivering top-quality, exciting material across all platforms. If you're all about health and wellness and love coming up with awesome content, we want to hear from you!
Core Responsibilities
- Develop, implement, and manage our social media strategy across various platforms such as Facebook, Instagram, TikTok, YouTube, and LinkedIn
- Create engaging and visually appealing content, including graphics, videos, and written posts tailored to each platform
- Develop and execute a comprehensive content strategy that aligns with our brand goals and engages our target audience
- Produce high-quality video content, including concept development, scripting, filming, and editing
- Monitor and analyze social media metrics to measure the success of campaigns and adjust strategies as needed
- Respond to comments, messages, and reviews to engage with our online community promptly and professionally
- Collaborate with the marketing team to align social media efforts with overall marketing campaigns and goals
- Stay up-to-date with the latest social media trends, tools, and best practices to ensure our strategy remains innovative and effective
- Assist in planning and executing social media advertising campaigns to drive brand awareness and lead generation
- Manage and grow our social media following by identifying and engaging with potential influencers and brand advocates
- Conduct competitive analysis to identify opportunities for growth and improvement
Skill and Education Requirements
- Bachelor’s degree in Marketing, Communications, or a related field preferred
- Minimum of 1 year of experience in social media management
- A comprehensive understanding of social media platforms, their algorithms, and best practices
- A proven track record in the development and implementation of content strategies
- Proficiency in video creation, encompassing shooting, editing, and producing high-quality videos
- Proficient in the use of graphic design and video editing tools (e.g., Adobe Creative Suite, Canva, Final Cut Pro, etc.)
- Experience with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics, etc.)
Company Perks
- Comprehensive benefits package encompassing Medical, Dental, Vision, and Life Insurance.
- An array of benefits and incentives to keep you mentally energized and physically fit.
- Valuable support programs, including professional development, mentoring, and a 401k plan with employer contributions.
- Generous paid time off for vacations, staycations, and rejuvenation.
- Incredible discounts on semaglutide, our exclusive weight loss programs, and our med spa services, including cosmetic injectables.
- Dynamic, cutting-edge, and all-embracing team environment!