The Digital Marketing Technology Specialist develops, communicates, and implements a clear strategic vision and plan for how specific marketing technology and digital architecture investment will help ABS reach its marketing, sales, and client engagement goals. This responsibility is part of a fully aligned and integrated overall ABS system roadmap, which is developed through coordination and collaboration with IMS and other key ABS departments and stakeholders.
What You Will Do:
- Support the development, implementation, and management of a strategic plan for marketing technology that aligns with organizational goals.
- Collaborate with stakeholders across the business to support major infrastructure initiatives which involve Marketing; support development of specific scopes of work, technical and business requirements, costings, and strategies for delivery for each initiative with required departmental approval.
- Work in close partnership with the Manager, Digital Marketing, to ensure wider ABS technology projects do not negatively impact digital marketing capacity.
- Work with the Manager, Digital Marketing to develop seamless client journeys across ABS-branded digital platforms.
- Harness technical expertise and project management experience to meet business requirements.
- Coordinate project delivery between internal stakeholders and external vendors.
- Research new technology trends to identify opportunities for short, medium, and long-term improvement.
- Evaluate existing marketing technology programs and recommend updates or changes to improve efficiency or effectiveness.
- Manage the implementation of new or enhanced marketing technology tools to ensure compatibility with existing systems and with cross-functional system integration and collaboration.
What You Will Need:
Education and Experience
- A Bachelor's Degree in Marketing or related disciplines is required.
- Experience using marketing automation (Act On, Eloqua or Marketo), enterprise CMS platforms, web analytics software, and a CRM platform is preferred. Experience with Adobe Experience Manager, MS Dynamics, or Act-On is a plus.
- Expertise in designing, tracking, reporting, and presenting analytics for campaigns and or projects.
- A minimum of three (3) years of experience working in digital services, and project managing development of digital initiatives is required.
- Experience managing websites in a dot.com or e-commerce B2B environment is advantageous
- Previous experience in digital marketing and technology environments is essential.
- Experience project managing the delivery of marketing technology initiatives.
Knowledge, Skills, and Abilities
- Ability to work in cross-functional collaboration to develop new ways to use technology to reach customers, build brand awareness, and increase sales.
- Understanding how systems interconnect to integrate data between platforms to improve business performance and client engagement.
- Understanding how to capitalize on data and technology to fulfill organizational goals.
- Ability to assess project scopes and gather business requirements to justify marketing technology investment.
- Understanding the value and potential of automation to streamline the functions of both sales and marketing teams.
- Development of internal processes or procedures related to the use of technology and connecting the dots between the front-end user experience and the marketing and IT teams that control their UI
- Working knowledge of the ABS Health, Safety, Quality & Environmental Management System
Reporting Relationships:
Reports to the Manager, Digital Marketing.