This is a fulltime, contract position; there are no Board benefits available for this position at this time. You will be employed through an outside staffing agency, reporting to work in Bartow, FL (not a remote position).
To be considered, your application must include a link to your digital portfolio with your resume.
Summary of Position
The Digital Media Content Specialist plays a key role in the Communications Division’s mission by creating content and implementing social media and website functions for the Board of County Commissioners, reaching hundreds of thousands of users monthly. Under general direction, working closely with the Communications team and division subject matter experts, the Digital Media Content Specialist will assist with multiple social media accounts, websites and an employee engagement app with distinct content, including redesigns, content updates, compliance management, website applications and software. They work with our digital marketing web developer and hosting vendor, web chat solutions and app vendors, and IT for seamless integration; consult with divisions; produce, track and analyze metrics and work in conjunction with the Communications team to integrate the websites to fit within strategic communications plans and strategies.
Essential Duties and Responsibilities
- Works under the supervision of the Digital Media Manager, with Communications team members and all county divisions to ensure social media and websites are designed to achieve strategic objectives and support their communications plans.
- Conceptualizes, designs and implements engaging and interactive content/campaigns for social media and the employee engagement app.
- Creates and designs print materials (flyers, posters, brochures, etc.) using Adobe Creative Suite.
- Coordinates with staff to develop photo, video and graphic content, charts and graphs. Uses computer graphics and photo editing programs. Ensures graphic consistency.
- Creates and maintains brand and design consistency across all projects.
- Works with vendors, support groups, content and communications staff to keep websites up to date, create new content, consult on site improvements and provide site functionality.
- Coordinates, schedules and tracks projects and results, prioritizes projects, develops work estimates, expenses and time frames. Works with vendors and other team members to ensure adherence to schedules.
- Communicates with and assists divisions on representing county messages in the web medium and offers strategic solutions and problem solving.
- Works with marketing professionals and subject matter experts to develop strategies and content for social media, websites and an employee engagement app.
- Tracks performance through analytic tools and feedback from divisions and uses that information to guide development of digital strategy.
- Creates and manages content and content calendars.
- Actively involved in SEO efforts (keyword, image optimization, etc.).
- Manages multiple project deliverables under tight deadlines.
- Performs other related work as required.
KNOWLEDGE, SKILLS, ABILITIES:
- Strong writer/editor (AP Style, grammar and punctuation), research and fact-checking
- Ability to create original graphics using Adobe Photoshop and/ or Illustrator
- Expertise in website content management
- Stays up to date on web and technology trends. Maintains comprehensive knowledge of applicable rules, regulations, ADA compliance, SEO, policies and procedures
- Photography and Photoshop editing for posting to digital media
- Develop relevant content for culturally, ethnically and socioeconomically diverse audiences
- Able to perform and work well independently and as part of team
- Strong attention to details
- Excellent verbal and written communication skills
- Excellent interpersonal skills
- Ability to manage large projects to stay on task, meet deadlines and follow through on assignments
MINIMUM QUALIFICATIONS:
- Bachelor’s degree in Communications, Journalism, Marketing or web development preferred.
- 3+ years of related experience in graphic design, social media, website management and content development.
- Experience in WordPress CMS, Microsoft Office 365, Adobe Creative Suite (In-Design, Illustrator, Photoshop, Acrobat), HTML editors and ADA compliance. OpenGov experience preferred but not required.
- Have a passion for excellence, be able to work in a team environment and build relationships with internal and external stakeholders.
Job Type: Contract
Pay: $22.68 - $26.14 per hour
Expected hours: No more than 40 per week
Schedule:
Experience:
- Social media marketing: 3 years (Required)
- Writing skills: 3 years (Required)
Work Location: In person