The Local Marketing Liaison plays an important role in building brand awareness and driving patient referrals for Dixon Orthodontics. In this exciting position, you will have the opportunity to regularly call on health care and health-related professionals within a specific geographic area and support local clinic marketing and community programs and events.
Responsibilities:
1. Establish relationships and build rapport with local dentists to encourage patient referrals. Collaborate and regularly communicate with Treatment Coordinators for timely follow-up and follow-through with patients.
2. Implement all Dixon Orthodontics marketing plans and programs. Create and execute all local promotions by:
- Securing Dixon Ortho's participation in community events to generate new patients and brand awareness.
- Facilitating partnerships with local businesses and doctors to encourage patient referrals – (i.e. Pediatricians, Pediatric Dentists, Spas, Speech Therapists, etc.)
- Participation in local chamber of commerce and other business organizations to build relationships and generate community goodwill.
- Partnering with local sports teams and community members whenever possible.
- Building relationships with local organizations, local government agencies, and prominent community members.
- Identifying key promotional events and facilitate funding and staffing.
3. Facilitate local Public Relations to new clinic openings, special programming and overall messaging
4. Manage local media and serve as local point of contact for radio remotes, local market information, etc.
5. Distribute and manage internal and external marketing materials.
6. Assist with all clinic grand openings.
7. Monitor local competitive trends.
8. Support all field requests for marketing materials, including posters, advertising, promotional fliers, etc.
9. Order and distribute premium items to clinics and community events. Help manage inventory to maximize impact and success within budget.
10. Manage territory marketing budget and track expenses.
11. Social Media Management
Job Type: Part-time
Benefits:
- Flexible schedule
- Paid time off
Schedule:
Ability to commute/relocate:
- Hartford County, CT: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 1 year (Preferred)
Work Location: In person