We are a manufacturer of natural dog treats, and we are hiring a Marketing Coordinator. This is a fantastic opportunity for a results-driven and hands-on individual to join our team at Zenta Pets. This role is remote, with company headquarters in Miami, FL
As the Marketing Coordinator, you will be responsible for coordinating, planning, and executing marketing campaigns across multiple media channels.
You will establish a collaborative working relationship with the business owner, who will work with you on strategic and big-picture goals while taking charge of tactical implementation and execution.
The ability to organize, plan and structure your workload in an autonomous fashion will be absolutely key to your success in this role. We neither have the time nor the inclination to micromanage you. Youʼll have a lot of freedom in this role but also a lot of responsibility.
THE SIX NON-NEGOTIABLES OF THIS ROLE ARE
Copywriting. Youʼll be crafting direct marketing campaigns across email, direct mail, web and social media. Your written skills need to be excellent, and we will expect to see samples of your previous work.
Being tech-savvy. You donʼt need to be a technical expert, but you must be tech-savvy and be able to quickly learn how to use new marketing tools and technologies. Your daily tools of the trade will be CRM systems, content management systems, email marketing, etc.
Leadership potential. Initially, youʼll be our only in-house marketing person, but as you hit goals, we fully expect this role to morph into a marketing team leader role where you will manage a team of marketing assistants.
Project management. Ideally, youʼve had experience in project management. A large part of this role is creating and adhering to deadlines, drafting budgets, and moving simultaneous projects forward to completion. “Getting things done” is key.
Being teachable and coachable. We hire based primarily on attitude. There will be a LOT of learning on the job as our industry is quite unique. We value individuals who can manage their ego and remain open to new ideas. Experience is welcome, but abilities and quality of character are most important.
Being a self-starter. Goals will be clearly defined from the outset. Often, it will be your job to determine what needs to happen, when, and how. The attitude of continually starting things on your own is very important. Being proactive and being a doer is essential.
PERKS OF THE JOB
This is a completely remote position, so youʼll have the ability to create your own schedule.
Flexible work hours.
Gain management and marketing experience.
There is a lot of potential growth.
This role starts at 20 hours per week with the potential for full-time after an initial period.
Salary expectation of $20-$30 / hour
SKILLS NEEDED/DAY-TO-DAY TASKS AND RESPONSIBILITIES
Developing and executing email marketing campaigns and managing a CRM: Write, schedule, and manage emails, automations, and workflows. Build out email marketing campaigns, sequences, and newsletters.
Optimize marketing systems and processes.
Graphic design and developing marketing materials. Designing lead magnets, resources, content, brochures, mock ups, and landing pages. Being proficient in Adobe Suite is a huge plus for this position.
Create and manage content calendar. Develop a content plan, create, schedule, and analyze content. Build high-value content assets and repurpose them across media channels. Manage the company's social media presence, including creating and posting content, responding to comments, and monitoring metrics.
Writing and editing marketing copy for various channels such as social media, email, magazine, catalog, product brochure, and website content.
Tracking KPIs and campaign performance: Weekly tracking of key metrics related to marketing activities, performance of marketing campaigns and initiatives, including monitoring metrics such as website traffic, leads generated, conversions, email, blog, and customer engagement.
Picture and Video production: Coordinating and managing photo and video content and production pipeline schedule. Basic photo / video editing skills are a plus!
Creating and managing project timelines to ensure that campaigns and initiatives are completed on time.
Managing the company's website, including updating content, ensuring website functionality, and improving website performance.
Coordinating e-commerce 3rd party platforms and Paid Advertising with outsourced agencies.
Developing and Managing the company’s magazine and catalog and its distribution. Digital and printed.
The application deadline is JULY 15th.
HOW TO APPLY
To be considered for this position, send your CV to admin@zentapets.com along with approximately 400 words explaining why you are interested in this role and why you would be a great fit.
We highly encourage you to attach links to any past work or projects. Providing these materials will greatly expedite our evaluation process.
Job Types: Full-time, Part-time
Pay: $20.00 - $30.00 per hour
Benefits:
Experience:
- Marketing: 1 year (Preferred)
Work Location: Remote