Job Summary:
We are seeking a creative social media specialist to join our dynamic company. The ideal candidate will be responsible for developing and implementing social media strategies to enhance our brand presence across various platforms. From crafting engaging content to analyzing performance metrics, this role will play a crucial part in driving brand awareness and engagement.
Job responsibilities include:
· Develop and execute social media strategies aligned with New Era’s goals and target audience.
· Manage and maintain New Era’s social media profiles and presence on all relevant platforms.
· Create engaging and relevant content, including posts, videos, graphics, and other multimedia assets, to drive audience engagement and increase brand awareness.
· Monitor social media channels for trends, feedback, and conversations related to the company and industry, and respond promptly and appropriately.
· Collaborate with internal teams to align social media efforts with overall marketing campaigns and initiatives.
· Analyze and report on social media performance metrics, including engagement, reach, and conversion rates, and use insights to optimize strategies and content.
· Stay updated on social media trends, best practices, and platform updates, and incorporate new tools and techniques into strategies as needed.
· Manage social media campaigns, including targeting, creative development, and performance tracking.
· Build and maintain relationships with influencers, partners, and stakeholders to amplify social media reach and impact.
· Ensure brand consistency across all social media channels and campaigns, including messaging, tone, and visual elements.
Qualifications:
Proven experience as a social media specialist or similar role, preferably in a corporate setting.
Strong understanding of social media platforms, trends, algorithms, and best practices.
Excellent written and verbal communication skills, with an eye for detail and creativity.
Proficiency in social media management tools, analytics platforms, and graphic design software is preferable.
Ability to work independently and collaboratively in a fast-paced environment, managing multiple priorities and deadlines effectively.
The candidate we are seeking has experience with social media advertising, including campaign setup, optimization, and performance tracking. Strong analytical skills and the ability to interpret data and insights to drive actionable strategies and decisions. Knowledge of SEO principles and strategies for social media and the ability to stay ahead of industry trends is preferable.
Resides in the Houston -Metro area, this is an on location position.
If this describes you, please submit your resume.
Job Type: Full-time
Pay: $17.00 - $20.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Schedule:
Work Location: In person