The Sales Manager is essentially responsible for increasing sales at the hotel by driving more business. They do this through sales and marketing. How they choose to sell and market their hotel varies by property, as they will often have different strategies. In the end though, the goal is to drive revenue by selling more hotel rooms to more customers.
Responsibilities:
- Meeting with her sales and marketing team to discuss strategy, review financial reports and track key metrics.
- Meeting with key account reps from Priceline, Expedia and other OTAs (Online Travel Associations).
- Responding to Request For Proposals from Tourism Bureaus, Convention Visitor's Bureaus and more.
- Meeting with clients in person.
- Sending prospecting emails and making cold calls.
- Checking sites to view key data from other competitive hotel's reader boards.
- Making updates, reserving rooms, and processing bills in the PMS and POS systems.
- Updating key account information and activities/goals in the hotel's CRM.
- Gain a deep understanding of the hotel's existing and potential client base (this is often affected by the type of hotel, the location and the specific types of business taking place in the hotel's geographic area).
- Devise new ways to expand the client base through prospecting, marketing and key relationships.
- Develop marketing materials for the hotel and implement/oversee the hotel's marketing program.
- Proactively reaches out to organizations, associations and companies that may require hotel rooms and/or meeting space for conferences and events.
- Have in-person meetings with potential accounts to explain the hotel's unique value proposition and to negotiate future business opportunities.
- Network with wedding planners and special event planners to increase bookings for these types of events (this is also often done by the Catering Sales Manager or the Event Manager).
- Negotiates, designs and implements special group rates for key accounts (as outlined above in the Coca Cola example).
- Acts as a pro-active, quota-carrying salesperson that prospects accounts, closes deals and maintains relationships.
- Processes payments, applies discounts and often creates key documents such as Group Sales Agreements, Group Resumes, Corporate Rate Letters, LNR Agreements and Banquet Event Order.
- Handles any complaints or reviews related to group/corporate sales or marketing initiatives.
- Ensures that key accounts booking room blocks have a fantastic stay and receive VIP treatment.
- Creates positive, lasting relationships with contacts from Key Accounts.
- Tracks movement of key contacts as they move from one organization or company to another and nurtures long-term relationships.
- Work closely with the General Manager to ensure proposed rate negotiates meet the hotel's goals and also to ensure the proper distribution of room sales across various market segments.
- Report on key sales metrics to management on a regular basis to ensure activity goals are being met, PACE for guest room production is on track and revenue is going in the right direction.
- and more!
Skills:
- Bilingual or multilingual proficiency is highly desirable for effective communication with diverse guests
- Strong leadership skills to effectively manage a team of hotel staff
- Extensive knowledge of hotel operations, including front desk procedures, housekeeping standards, and revenue management
- Excellent guest relations skills to provide exceptional customer service
- Ability to supervise and motivate employees to achieve high performance levels
- Proficiency in hospitality management software systems for reservations, bookings, and reporting
Note: This job description is intended to provide a general overview of the position. Duties, responsibilities, and requirements may be subject to change based on organizational needs.
Please submit your application online. We will contact qualified candidates for further consideration.
Job Type: Full-time
Pay: $45,000.00 - $55,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Day shift
- Weekends as needed
People with a criminal record are encouraged to apply
Work Location: In person